Juventud de la Tierra began with the idea of the need to create a group of young people that generate design experiences around environmentalism. The name was inspired by the revolutionary youth groups of the 1960’s. The proyect has generated several experiences including clubhouse rooms that delve into the menstrual cup or masculinity, dinner parties celebrating mushrooms, hackathons to stop single use plastic, retreats that include shinrinjuku forrest bathing and 1,500+ trees planted.